Social Media Strategy 

You're managing your business social media and doing an OK job, but you know there's so much more that you could achieve.


Your Facebook and/or Instagram page is lacking engagement and new followers trickle in at snail's pace. 

The answer lies in a comprehensive social media strategy - a plan to guide your social media presence that makes managing your social so much easier.  

Let's work together and determine how you should interact with your customers online, what kind of content and messaging will work best and how to communicate your brand on social media. Your Social Media Strategy is fully customised for your business. 

The Social Media Strategy package includes:


  • 45 min research meeting held to discuss goals, plans and any current issues

  • Analysis of what your business wants to achieve from social media marketing

  • Analysis of the current status of your social media platforms

  • Competitor research

  • Business analysis to determine unique profiles of your customers


  • Social media objectives proposed

  • Brand Strategy

  • Channel Strategy

  • Content Strategy

  • Ad Strategy 

  • Hashtag Strategy (for Instagram only)

  • Concept designs for feed posts

  • 90 min presentation of your strategy and training on how to implement it


$1150 + GST

Please note: This service is essential prior to Zigzag Creative undertaking monthly Social Media Management.

Wendy Tibbots using a stylus on a tablet to start a social media strategy plan for a client.

“The full Social Media Strategy was incredibly informative, with practical steps on how to increase reach and engagement.

Wendy was an absolute pleasure to work with, offering plenty of support whenever needed. The included strategy document has also been very helpful to refer back to.” 

- Victoria Hay, Harrison Bloy Plumbing & Bathrooms